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information you want to see in future newsletters!
The Inland
Empire SBDC offers a variety of small business training workshops
throughout the Inland Empire. Visit us at www.iesmallbusiness.com for a complete listing of
upcoming workshops and descriptions. Online registration is also
available!
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Four Make an Epic Ride
As avid participants in
crossover sports, Daniel Bagwill and Shawn Callahan have been involved
in various competitions and races throughout the United States; and
have won numerous titles and events along the way. (For the
uninitiated, crossover sports refers to a variety of sports that sit
somewhere between church softball teams and extreme sports:
activities such as snowboarding, wakeboarding, and motocross.)
What they found almost as challenging as the races themselves, however,
was finding casual apparel and accessories geared toward these
sports. Knowing that they were not the only enthusiasts facing
this problem, Daniel and Shawn decided to open their own business in
order to capitalize on this underserved market. Daniel's wife
Trinity, and Shawn's wife Jennifer, were also recruited into this new
business venture. Combined, the two couples possessed over 35
years of retail sales, customer service, and business management
experience.
Click here to read
the full article.
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Measuring the Return of Your Advertising Budget
Advertising, within
the context of the marketing or business plan, does the following:
- Creates
customer awareness of your product or service.
- Creates an image of your
product or service in the customer's mind.
- Draws customers to your
business.
- Announces new products or
services.
- Points out a need or
creates a demand for your product or service.
When developing your
advertising campaign, you need to generally follow four steps...
Click here to read the full article.
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Economic downturn.
Market adjustment. Recession. There are many different
terms (or are they euphemisms?) being used to describe the current
state of the economy here in the U.S. The common thread amongst
all of the terms, however, is the picture they paint of the current
situation in which many businesses find themselves. Nowadays it
is no longer David vs Goliath, the "Big Box" vs the "Mom
and Pop", or Main Street vs Corporate America. Across the
board, businesses are seeing their customer counts, their sales, and
their profits drop. Companies are being forced to take a look at
their operations, and determine where they may be able to trim some
excess in their budgets and operations.
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A Low Cost
Training Solution for Small Business
In today's difficult economic
environment, the business owner or manager must be knowledgeable in all
aspects of running a business. Operating a business requires
constant updates on new legal requirements, business strategies, and
innovative ways of doing business.
To assist you with the
challenges you are facing, the County of San Bernardino's Workforce
Investment Board (WIB) and Department of Workforce Development (DWD),
along with the Inland Empire SBDC, are presenting a series of workshops
on Human Resources, Customer Service, and Industrial Safety. The
County of San Bernardino believes that you will find these classes
helpful and informative. The workshops are informal, encourage
participant discussion, and allow time for specific questions to be
addressed.
Each of these workshops would normally cost $100 or more per person to
attend, but through the sponsorship of the County of San Bernardino WIB
and DWD these workshops are being offered at $30 per attendee (except
for the April CPR/First Aid workshop, which is $40 per attendee).
Workshops are typically held on the second and fourth Thursday of each
month. Visit www.sbcountybusiness.com for
a complete listing of workshops, topics to be covered, or to register.
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Save the Date!
Advanced
Ecommerce Training - Developing Your Site Text Plan
Tuesday, April 7th from
4pm to 7pm
Thursday, April 9th from 4pm to
7pm
at the Inland Empire
SBDC in Riverside
Child
Care Seminar Series
Controlling Cash Flow
April 8th from 6pm to
9pm
Marketing Your Child Care
Services
April 21st from 6pm to 9pm
Transportation and Logistics Summit
Thursday, April 9th from 8am to
6pm
at the Ontario Double Tree
Hotel
Successful
Strategies for Winning Government Contracts
Monday, April 20th from 9am to
4pm
Tuesday, April 21st from 9am to
Noon
at the Inland Empire SBDC in
Riverside
Saturday, April 25th from 10am
to 4pm
at the Inland Empire SBDC in
Riverside
Incorporating
Your Business
Tuesday, April 28th from 9am to
11am
at the Inland Empire SBDC in
Victorville
Abundant
Business Development Breakfast
Saturday, May 16th from 8am to
10am
at the Abundant Living Family
Church
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